these days truth seems to be at a disadvantage. of course, people who are concerned with reality are generally less convincing than spin doctors unafraid to lie openly for personal gain. but persuasion is always tricky: if you load down your audience with too many facts, they may get bored, and if you appeal to emotional responses, you will appear biased. it seems like any issue today can benefit from some good PR, especially to overcome the exceptional efforts being made to lie to the masses. here are two examples of massive human efforts to efface reality: the competitive enterprise institute‘s pro-carbon dioxide ad (above) and the phthalates information center (below). i hope they make you angry and energize you to produce some good pro-reality advertisements.
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