downcycling

By leo | Published: August 30, 2006

plastictrash.jpg
heather rogers’ gone tomorrow:the hidden life of garbage is a wonderful short documentary that shows how the myth of recycling was created by materials manufacturers to convince people that plastics and metals are recyclable as a way to feel good about consuming more and more

via meiver

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  • By leonardo bonanni » Posts » semantic scratches on June 12, 2007 at 2:02 pm

    […] recycled – it can only be made into a material of inferior quality (down-cycled). while extensive packaging industry propaganda has made us believe that plastic, glass and aluminum packaging are recyclable, they cause great […]

  • By whose footprint? :: hyperexperience on July 18, 2007 at 12:10 am

    […] usher in the modern environmental movement in the US. This anti-littering campaign, combined with ‘recycling’, convinced consumers to buy packaged products in bulk and carefully clean and return them for […]