Halfby’s latest animation takes their bird’s eye view to a national level: this public service announcement illustrates the impact of a shifting food culture. Japan’s diet has shifted away from rice, fish and locally farmed vegetables to include more meat, oils and fats largely imported from other countries. As a result, people are becoming unhealthy, Japanese farms are being abandoned and losing productivity, food quality is decreasing and the environment is being damaged. The video encourages a team effort by consumers and producers to try to reinforce the national health, economy and environment by returning to their culinary traditions and buying locally made food.
Here is the video (above). I also pieced together the other Halfby videos I found on Youtube, mostly accompaniments to music: