The Greenwashing Index is a mashup of advertisements submitted by users and ranked on how much they lie about the sustainability of products. Watching ads through a critical lens has a very different impact than their broadcasting on television or in print; the only problem is that they tend to disappear from the web once they are embedded on this site. Remember the eco-shape bottle? There are sexy coal miners, zero-emission SUVs, and benevolent petro-giants:
