With the growing interest in eating local and community-supported agriculture there is a real demand for enabling technology to let small producers and community markets advertise their ever-changing menu. Otoyk (Kyoto backwards) is the newest entry in this field; it allows users to submit links to community farms and markets, and visitors can find directions to their nearby local food resources or get directions. The site has a lot of potential for helping small businesses achieve find sustainable solutions: otoyk even offers links to local energy producers, recycling facilities, and campgrounds. It’s a step on the way to a bottom-up approach to manufacturing and distribution that will allow enough of those who care to easily find and buy alternatives to mass-produced commodities.