while we may think that we choose our political candidate for rational reasons, a study from emory university shows that the parts of the brain involved when watching candidates on television have nothing to do with rational thought, and are instead those that control emotions and reward conflict resolution. while watching their candidates and opponents make self-contradictory speeches, people always sided with their political party – proving that love can indeed make you blind.
via emory
squint at the image above, it’s from Oliva & Schyns