the ovation ix is a new gas pump that allows users to be ‘more productive’ while pumping gas by watching advertisements, receiving coupons and even buying music for download. now given that gasoline in general (and pumping gas) are a waste of time, it is easy to be more productive – but does downloading music make it so? here is the new mission of this blog: we live in hyper-reality, and it’s our job to make good use of all that extra reality. rather than making customers pay for paying, why not reward them with content they might desire while they’re busy inhaling fumes?
via wired
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[…] of our attention and visual field: today we can get television in our telephones music players gas pumps vending machines and everything else then soon television will have to convince us to watch it. […]